In order to appeal to an audience group across different media consumption habits, languages, literacy levels and experiences, we knew that consistency and cohesiveness would be key. We developed a mascot, inspired by the migrant worker himself, that became the anchor for our digital media campaign and honouring them at core of what we do.
Our brother mascot then lived across different good (and bad) scenarios , sometimes as himself, and other times as his stickman counterpart, all with 1 goal - to keep his friends safe and out of danger.
The project also gave us the amazing opportunity to involve and connect with the community. We collaborated with their community leaders and produced a series of ‘influencer’ videos to educate, entertain and empower our brothers to stay safe for themselves and their families back home.
Offering consumers targeted care, Garnier Men's facial cleansers are a leading range in men's skincare. Under the wing of a monolithic, global icon, its category position was undisputed.
The busy old pack design, full of claims and valuable details, presented an opportunity to better highlight its core attributes.
We were asked to refresh the range design to maintain consumer relevancy and bring a greater sense of modernity without losing brand recognition. A key part of Garnier’s recognisability was its green leaf which had become abstracted. Bringing meaning back to this texture was key.
In other words, we needed to build on Garnier's iconic attributes to ensure the range represents itself in the best possible way.
We developed a visual device which would encapsulate these values. Using realistic photography, we pulled the leaf back into focus which then became a holding device for the capsule underscoring Garnier’s green science positioning.
Our capsule gave us a visual centrepiece, inside and around which the pack could express its claims and benefits and be more consistent with the wider Garnier SAPMENA portfolio.
as cat owners become more invested, the belief that cats are part of nature becomes a huge foundation of what makes a good owner - respecting what intrinsically makes cats, cats.
bringing nature indoors for the modern cat (and their cosmopolitan owners), our visual language brought in natural elements to hero the main proposition of the brand. indoor cats are now in touch with their ancestry and connected to their roots.
we also equipped the team with a suite of rendered packaging and photographed cats, empowering Trilogy to help cats eat, rest, play and thrive as they would in nature.
9b Teo Hong Road
Singapore 088325
9b Teo Hong Road
Singapore 088325
