our brand identity respects the dedication of educators and represents the building the blocks for our future - our youths.
our dynamic and diverse cast of illustrations is a ode to the belief that every student has the ability to achieve their full potential. the playful and fun-filled brand identity was crafted to visually embody the educational experience and inspire students to reach for the stars – in other words, having the best time being their best self.
with the belief that classes should always be focused on the experience of the students, we designed the space with bold, bright colours, and a vibe that's equal parts cozy and electric. this is a place where students can let their imaginations soar to the highest power.
Offering consumers targeted care, Garnier Men's facial cleansers are a leading range in men's skincare. Under the wing of a monolithic, global icon, its category position was undisputed.
The busy old pack design, full of claims and valuable details, presented an opportunity to better highlight its core attributes.
We were asked to refresh the range design to maintain consumer relevancy and bring a greater sense of modernity without losing brand recognition. A key part of Garnier’s recognisability was its green leaf which had become abstracted. Bringing meaning back to this texture was key.
In other words, we needed to build on Garnier's iconic attributes to ensure the range represents itself in the best possible way.
We developed a visual device which would encapsulate these values. Using realistic photography, we pulled the leaf back into focus which then became a holding device for the capsule underscoring Garnier’s green science positioning.
Our capsule gave us a visual centrepiece, inside and around which the pack could express its claims and benefits and be more consistent with the wider Garnier SAPMENA portfolio.
as cat owners become more invested, the belief that cats are part of nature becomes a huge foundation of what makes a good owner - respecting what intrinsically makes cats, cats.
bringing nature indoors for the modern cat (and their cosmopolitan owners), our visual language brought in natural elements to hero the main proposition of the brand. indoor cats are now in touch with their ancestry and connected to their roots.
we also equipped the team with a suite of rendered packaging and photographed cats, empowering Trilogy to help cats eat, rest, play and thrive as they would in nature.
9b Teo Hong Road
Singapore 088325
9b Teo Hong Road
Singapore 088325
